The Conjouring Marketing Analysis

Above is the poster for The Conjuring. It was was released in 2013. The poster gives the audience an idea of what the film is about. As the title gives away a lot about what will happen in the film it's important that the images on the posters don't give away too much as the unanswered questions is what makes people want to watch the film. It makes the audience want to know the answers. The main poster says the film is 'coming soon' which creates a 'buzz' about the film.

 


These two trailers have similar story lines but they also differ in some ways. We get a lot more of the story in the main trailer. In this trailer we understand that there is paranormal researchers included within the film. In the first trailer we do not see them and it only seems to be a family. This shows the audience that it must be serious if paranormal researchers have to be called out. The main trailer also includes more scary scenes. The teaser trailer doesn't frighten you too much although you do have an adrenaline rush as you are waiting to be scared. The main trailer also features the evil creature in it..


Using posters and trailers the distributors increased the awareness of the film meaning more people were more likely to go and watch the film. The main distributors of this film were Warner Brothers. Overall, the film was shown on about 3,000 screens and released in 3 countries in the opening weekend. It then went to a few other countries and eventually 'worldwide'.