How research impacted our ideas

When doing research into ideas we already planned to have our main target audience as teenagers. We decided this because as teenagers ourselves we are aware that many teenagers go to the cinema and also watch horrors. When we got our results back from the survey we found that teenagers were in fact the most likely to go to the cinema to watch a horror so this made our prediction to use teenagers as our main target audience more certain. From our survey we also found that females were more likely to watch horrors than males so we tailored the film to suit the expectations of females. We did this by making the lead actor female who also fulfilled the role as the final girl theory. We also applied stereotypical character types that are used in horrors (the athlete, the idiot, the whore, the clever one and the virgin who plays the final girl). We did this so the audience could tell that it was a horror from the start of the film. We felt that a supernatural horror best suited our audience as teenagers were the target audience for recent success of 'Paranormal Activity'. We also made sure we would use the key horror conventions