Audience Research: Questionnaires

The results of our questionnaire show a survey of 20 people all answering 6 questions each. We can conclude lots of similarities and differences within. 

Who do you go to the cinema with?

Parents: 3
Partner: 6
Children: 4
Friends: 6
Alone: 1

To conclude, these results tell us that the majority of people will go to the cinema with their friends and partner. People are unlikely to go alone or with their parents/carer. We feel our film would appeal to teenage couples and friends so these results are promising. This information also has the potential to a secondary target audience in parents as we were not expecting this category to be as high.

How old are you?
12-18: 12
19-25: 4
26-30: 4
31+: 0

To conclude, these results were aimed at your target audience and the majority of people who answered our questionnaire were of that age range. This meant that our results were valid and we could rely on them with confidence.

How many times a month do you go to the cinema to watch horrors?
0: 4
1: 10

2: 2
3: 2
4: 1
5+: 1

To conclude, these results found that the majority of people who took our survey went to watch horrors at least once a month and overall more people watched horrors than who did not which meant our trailer had a large audience. This meant we knew we were going in the right direction with our trailer.

What is your gender?
Male: 8
Female: 12

To conclude, these results showed we nearly has a 50:50 split of our gender which was useful. We had to work with the knowledge more females answered the questionnaire when linking questions together and creating our trailer.

How many times a month do you watch horrors at home?

1: 4
2: 8
3: 3
4: 2
5: 1
6+: 2

To conclude, these results showed that people regularly watch horrors at home which showed us there was a large target audience we has access to. Look back the question asking people who they go to the cinema with could have been improved by asking them who they watch films with in general. This is because we now do not know whether people prefer to watch horrors at home alone or not meaning we can not find a secondary target audience from this information. 

What is your occupation?
Student with a part time job: 12
Teacher: 1
Retail: 3
Waiter/Waitress: 3
Other: 1 

To conclude, these results helped us have an estimation on what income our audience had to spend on leisure like going to the cinema. As a student myself with a part time job I usually have money to spend on leisure so found this was a good target group to have as they are likely to have more time that someone in full time work.  

What attracts you to go to the cinema?
Cast: 10
Trailer: 5
Genre, Director, Talent: 1
Other: 4

To conclude, these results showed us the main reason people go to watch a film at the cinema is the cast. This worked against us as we did not have any actors or actresses in our trailer who people would recognise. Although this is the case the second highest category was the trailer so we knew that an effective trailer would maximize potential watchers of the film.

To conclude the survey as a whole I felt that the questions asked were useful and helped us get a greater understanding of who are target audience should be and also some ideas of a potential secondary audience. Also I felt that is was useful that the main age range that answered the survey were from our targeted age range which meant we could have confidence in our results. Looking back I would have liked to ask another question in the survey being 'What genre of horror do you prefer?'. This would have been able to give us a better in sight into whether we were heading down the right horror genre path of supernatural horror. Although we did not ask this question, with recent successes such as the Paranormal Activity films we know that supernatural horrors have a very large demanding audience.